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Case Study

McKay

Joel Freeman’s Story

McKay came from humble origins, a local startup business founded in 1936 by Tom McKay in the small Northland town of Dargaville. 90 years down the road, it’s grown into the largest privately owned electrical firm in New Zealand, with its headquarters still located in Northland where it all began. Fast growing, constantly innovating, and chasing achievement, the company is now led by Lindsay Faithfull and has expanded across the North Island and into the South Island, spanning the whole of New Zealand as well as setting up a division in the USA.

Electrical Supervisor Joel Freeman coordinates critical infrastructure and renewable energy projects for the company. At McKay, he’s fully aligned with their values of innovation and achievement, and has worked on notable recent projects such as the Ruakākā Battery Energy Storage System (BESS) and the Naumai Solar Farm.

The Challenge

But sitting back and getting used to staying where they are has never been part of McKay’s plan. To stay a market leader, keep growing, and get the job done, McKay needed tools they could rely on and that would come with support from the supplier. Joel knew that quality and consistency are the most important factors in electrical work, and set out to source them.

The Solution

Waimea Group was a perfect fit – like McKay, they possess a drive for constant improvement and innovation. Waimea’s close alignment with real-world, practical operator requirements helped McKay gain a clearer picture of what they needed from their tools and how that would help them provide the best electrical service. The turnkey vehicles are consistent, high-spec, and able to perform whatever and wherever McKay needs them…and the partnership has only grown.


Allister Moore has worked with Joel to help build McKay’s fleet by understanding their needs, their work, and their vision for the future. The relationship makes it easy and rewarding to work together,
“If these values reflect your organization, whatever field you’re in, then to me it’s a no-brainer. They’re the team you want to partner with if you want to deliver more.”

Final Result

Website by Downing
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